ABOUT ME
With a background in traditional arts, my creative process is rooted in creating from the ground up through color, composition, form, and hands on craftsmanship. That foundation later led me to study Graphic Design & Advertising at Forsbergs Skola, graduating in 2026.
I'm passionate about developing bold concepts, striking visuals, and intentional communication where every detail has a purpose. Whether working with traditional techniques, digital design or AI design, I approach every project with a strong focus on atmosphere, precision, and visual impact.
Fu Wei is my Chinese name, given to me in China before I was adopted to Sweden as a baby. For many years, I chose not to embrace my Chinese heritage, but as I've grown older, Fu Wei has become a symbol for reconnecting with that part of me and with a bolder, more expressive and creative side of my identity. My real name is Sandra Rosendal.
With roots in Dalarna, I began my creative journey at VBU Högbergsskolan's Arts Programme – Visual Arts and Design, building a foundation in traditional visual expression. After a period studying Social Work at Uppsala University, I found my way back to the creative field and moved to Stockholm to study Graphic Design & Marketing at Forsbergs Skola.
Most recently, I completed my internship at Vitamin Well Group in Stockholm as a Studio / Final Arts Intern, where I worked with final art production, design, and social content.